Music
Longitude Introduces New Festival App, Powered by Three
Longitude and Three allow festival goers customise their weekend via Longitude’s new and improved festival app.
Three, unveils Longitude’s new mobile app designed to help festival goers get the most out of their weekend in Marlay Park. Three and Longitude have married their knowledge of technology and music to improve the festival experience by creating a hub for all elements of the weekend, from stage times to customisable festival line-ups.
Three developed ‘My Festival’ to streamline how music fans will plan their weekend. ‘My Festival’ is one of the most exciting innovations for music fans this summer. Detailing the line-up by time, stage, artist and location, app users can ‘favourite’ who they want to see and have their choices collated into one area for simple access, offering personalised reminders when an act is about to start.
The app offers a wide range of exciting features to customise their weekend including a ‘News’ section of the app, so festival goers can keep up-to-date with all the action in real time, while the ‘About’ page will provide all necessary travel, ticketing and charging info music fans need for a stress-free weekend. Also on the app will be ‘Map’ feature to make stages easier to find. Those who are snapping from their phone all weekend can see all of their photos within the app as a ‘PhotoWall’ feature will collate all images using the hashtag #Longitude2015 into one place to capture all the action.
Finally, the Longitude app will play host to 3Deck. This year, for the first time, Three has partnered with Maser, one of Ireland’s most exciting visual artists, to give music fans the ‘best the view in the house’ with ‘3Deck’, a custom-built viewing platform in front of the main stage. Music fans can access 3Deck through Three’s own rewards app, 3Plus, where festival goers can book their favourite act’s time slot two hours before, to secure the top spot.
The official Longitude Festival app, powered by Three, will be available on iPhone and Android this Wednesday, July 15th at 10am.
Sign up for 3Plus at Three.ie/Plus or download the app to access 3Deck.
Visit @LongitudeFest| www.longitude.ie | #Longitude2015
